The Quibi takedown is spot on, but I actually think it was both bad product-market fit AND bad timing. Short-form content works better when you're killing time at a bus stop, not stuck at home during COVID. You can have killer marketing, but if the use case vanishes, you're toast no matter how much cash you burn.
Yeah. But I don’t really think it was a bad timing. And I clearly mentioned that. There was clearly a lack of a good content library, and since it was subs-only, users opted out. Thanks for reading!
you really dived deep into the world of marketing, challenged conventional wisdom and shared fresh perspectives.
Here are some key takeaways that resonated with me:
Marketing is not just about promoting a product:
It's about creating a brand perception, telling a story, and making people feel connected to your company.
Brand Perception is everything:
Companies like Apple, Tesla, and Nike have mastered the art of creating a strong brand perception, which drives loyalty and advocacy.
Great marketing CAN'T save a bad product:
Quibi's failure is a prime example of this. Despite massive marketing spend, the product didn't resonate with users.
Focus on the "Why": Simon Sinek's Golden Circle is a powerful framework for understanding the importance of defining your company's purpose and values.
People buy into the "Why", not the "What": Customers are drawn to companies that stand for something bigger than just their products.
I've really drawn huge insights from it this morning. It's a great read.
Read it twice! Great article! Sometimes I wonder why these "big guys" like Quibi just throw money at problems without understanding first principles and the logical chain: "if you pour water into a leaky bucket, you'll have no water left in the bucket." All these marketing insights seem easily derivable from basic empathy because every day we can sense which marketing works and which doesn't
Yeah. And most importantly, who's funding these billionaires? And what's more surprising to me is that why they needed to raise capital? They were already billionaires, they could've had deployed their own money...but nope they didn't. Because they didn't wanna risk their wealth? Maybe, who knows. Maybe they already knew what's going to happen. Need more digging!!!
The Quibi takedown is spot on, but I actually think it was both bad product-market fit AND bad timing. Short-form content works better when you're killing time at a bus stop, not stuck at home during COVID. You can have killer marketing, but if the use case vanishes, you're toast no matter how much cash you burn.
Yeah. But I don’t really think it was a bad timing. And I clearly mentioned that. There was clearly a lack of a good content library, and since it was subs-only, users opted out. Thanks for reading!
you just nailed it🔥
to think i decided not to do anything online today but i saw this notification pop up and they title actually sounded interesting.
the content was far more interesting.
thank you 🫶
Wow! Glad to hear that.
Thank you so much for reading and Restacking, Timii!
Insightful!
Thanks for reading it!
Wow, what a thought-provoking article!
you really dived deep into the world of marketing, challenged conventional wisdom and shared fresh perspectives.
Here are some key takeaways that resonated with me:
Marketing is not just about promoting a product:
It's about creating a brand perception, telling a story, and making people feel connected to your company.
Brand Perception is everything:
Companies like Apple, Tesla, and Nike have mastered the art of creating a strong brand perception, which drives loyalty and advocacy.
Great marketing CAN'T save a bad product:
Quibi's failure is a prime example of this. Despite massive marketing spend, the product didn't resonate with users.
Focus on the "Why": Simon Sinek's Golden Circle is a powerful framework for understanding the importance of defining your company's purpose and values.
People buy into the "Why", not the "What": Customers are drawn to companies that stand for something bigger than just their products.
I've really drawn huge insights from it this morning. It's a great read.
Thanks for those words, Chinedu!
Hope you got something valuable from the post.
Read it twice! Great article! Sometimes I wonder why these "big guys" like Quibi just throw money at problems without understanding first principles and the logical chain: "if you pour water into a leaky bucket, you'll have no water left in the bucket." All these marketing insights seem easily derivable from basic empathy because every day we can sense which marketing works and which doesn't
Yeah. And most importantly, who's funding these billionaires? And what's more surprising to me is that why they needed to raise capital? They were already billionaires, they could've had deployed their own money...but nope they didn't. Because they didn't wanna risk their wealth? Maybe, who knows. Maybe they already knew what's going to happen. Need more digging!!!